TrueCar led the way in J.D. Power’s 2016 Third-Party Automotive Website Evaluation Study, followed by Carfax and Cars.com. Visual web and minimalist navigation tools were the main drivers of shopper satisfaction.
Cox Automotive is bringing the three brands together as part of several enhancements the company is planning for its Dealer.com websites.
Dealers in Arizona, Hawaii, Michigan, Mississippi, Montana, New Jersey, New Mexico and Wisconsin will soon be able to econtract with Ally through Dealertrack. Ally currently offers econtracting in 42 states, and hopes to complete the expansion over the next several weeks.
The two companies will use each other's marketing solutions to give auto dealerships a combined product that will simplify their video marketing campaigns.
Subprime auto loans accounted for 21.7% of all 2015 originations. The firm notes, however, that credit performance remains excellent, a sign that finance sources 'are prudently extending credit to well-underwritten borrowers.'