Training

Dealers See Star Power

Author Jennifer Murphy discusses the influence of online reviews and presents tips from four companies focused on helping dealers with online reputation management.

Adding Profit Centers to Your Dealership

Industry expert, David Keller, discusses two profit centers dealers can add to dealerships to make 2011 a more profitable year—a detail department and a BHPH operation. He also discusses when BHPH dealers should set up a related finance company (RFC).

Be Careful Around the Bird Dogs

The legalities surrounding bird-dog, or referral, programs vary from state to state. Attorney Tom Hudson reminds readers why it’s important to seek legal advice before implementing such programs.

Checking Your Blind Spots

Busy sales managers have plenty to manage that’s right in front of them, but it’s important to check “blind spots” to uncover hidden profits. Author Greg Wells highlights four blind spots and what you can do to get them out in plain sight.

Autoline Excels with a Different Dealership Approach

Owner Ryan Corey with his wife, Suzanne, who handles human resources.

While constructing his independent dealership Autoline, Dealer Ryan Corey said the idea was for it to be “completely opposite a traditional car dealership.” From the interior decoration and logo to the dealership’s advertising, it’s easy to see his store is unique, and it’s attracting and retaining customers. Since it opened, sales have increased about 400 percent.

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