You Are What You Surround Yourself With
Dealership General Manager Joseph Clementi offers tips for improving the performance of different types of salespeople.
Dealership General Manager Joseph Clementi offers tips for improving the performance of different types of salespeople.
Author Jennifer Murphy speaks to six successful dealers of varying sizes across the county about the combination of old- and new-school tactics that keep their ad budgets low and cars moving off the lot.
Dealer Courtney Cole explains how having multiple niches within a used vehicle department can benefit dealers.
Proper implementation of digital marketing in a dealership is a three-phase process. David Pritchard, director of marketing and public relations for Gentilini Motors, walks dealers through the basics of understanding consumer behavior, developing a digital marketing strategy and building an online presence
Thomas Hudson of Hudson Cook LLC, discusses the Center of Responsible Lending’s report entitled, "Under the Hood: Auto Loan Interest Rate Hikes Inflate Consumer Costs and Loan Losses."
Expert CPA David Keller details seven different areas dealers should review annually to look for possible savings.
Joseph Clementi, a dealership general manager, explains how a busy day in service can also be a busy day in sales.
Scott Dreisbach discusses how technology can help dealers make better inventory management choices more accurately and faster than ever before.
Live chat can increase your site’s conversion rate by as much as 50 percent at a relatively low cost, says Greg Wells, industry expert, who also discusses five tips to increase leads and ultimately sales with live chat.
Industry Attorney Tom Hudson outlines how a Georgia auto dealer was sued in Pennsylvania court.
Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for digital marketing, and time and money investments.
Attorney Thomas Hudson shares insightful correspondence he had with another lawyer who represents dealers regarding finance charges, TILA, Regulation Z and more.
The parts department is the only department in the dealership that can place an order for almost any type of part and never be questioned about it. CPA David Keller explains why dealers should look at their parts departments to see how it’s really being managed.
Trainer Greg Wells explains the importance of a dealerships fixed operations department having a presence online. He discusses having a Google Place page, collecting online reviews, having the proper information on the dealership website, potentially offering an online service scheduler, and other options.
!["[The service manager] thought it was the greatest thing since sliced bread to get close to 100 new customers ... into our service department."
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Five dealers explain how they used Groupon to drive service and fixed operations traffic.
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